As a dog trainer I believe in benevolent leadership. This means putting yourself in the position of being looked to for direction, setting suitable limits and guidelines so that your dog knows what is expected of it.
It is all about trust that you will take care and control of your dog's life. I do believe you need to be in control of your dogs resources (food, toys and games). This will help to develop mutual respect without fear, and improve the bond between dog and owner.
A dog that is allowed to graze on food all day long or demand a game of tug at any point, will not respond to toys or treats as a reward for any training you wish to do.
I do NOT believe in the dominance theory or in rank reduction programs. Most of these systems stem from observations of captive wolves which act very differently from wild wolves.